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  • White Wines Outperforming Reds

    Red wine has, for more than 30 years, dominated global wine consumption. Now, consumer preference for reds appears to be shrinking, with more wine drinkers choosing to purchase white wines. At a quick glance, it’s easy to ascribe the shift to different generational preferences, but the resurgence of white wine preference in the past year appears to also be driven by the diversification of American cuisine and the rising popularity of wine-based cocktails
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