An approach that emphasises partnership and collaboration will see technology-driven farming reap financial and sustainability benefits
Technology in your farming operation is the driving force behind long-term resilience. By Hentie Breedt, Marketing and Communications Manager, John Deere Africa Middle East
John Deere’s iconic green tractors helped fuel an explosion of American farming in the 20th century. Now, it hopes to usher in another agricultural boom with machines that look very similar but operate in totally different ways.