Westfalia Fruit Colombia, a company of Westfalia Fruit, a South African leader in the supply of subtropical fruit, inaugurated on 18 January a new processing plant for Hass avocados in Sonsón, in the department of Antioquia, Colombia.

The current season is markedly different from last year when a massive crop strained resources and price levels.

The main volumes of South African avocados are winding down as a couple of growers in Limpopo are clearing out their Edranol and Lamb Hass orchards, along with a bit of Gem, while from KwaZulu-Natal the export season will end in around two weeks’ time.

When creating a 5-year plan for a growing industry that continues to expand in terms of volume, acreage, and the number of powerful competitors in the game, the easy part is knowing the end goal is market expansion. The hard part is figuring out how to get there.