• Impossible Burgers and other miracle meat substitutes have captured the public's imagination and prompted some soul searching about New Zealand's economic reliance on animal protein.

  • The average American eats nearly 60 pounds of beef (27 kg) a year — roughly equal to a couple of hundred burgers.

  • America’s national dish might as well be the hamburger—we eat an estimated 50 million of them per year. In 2019, the average American consumed 57.7 pounds of beef sourced from more than 32 million cattle. Clearly, we like red meat, yet many of us know so little about the beef we eat, other than what temperature we like our burgers and steaks.

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