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Drones are making agricultural practices far more efficient: cutting costs, increasing yields and contributing to environmental conservation by saving resources.

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Drones are now more or less routinely used by farmers across the globe to determine soil characteristics, check crop conditions, monitor irrigation systems and spray crops. But not for harvesting crops, yet.

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With climate change, a burgeoning population, and looming concerns about food security, the world has never been more focused on food and agriculture. Embracing modern, sustainable agricultural practices has never been more critical. In 2024, various upcoming Ag trends emerge, leveraging technology to meet global challenges. 

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I can well see how farmers in five years’ time will insist on interaction between data providers, service providers and consultants visiting their farms,” says Coenraad Fraenkel, CEO of Agrimotion Consulting, soon to be based at the University of Stellenbosch’s AgroHub at Welgevallen experimental farm, where they are the only commercial consultancy present amid leading research institutes.

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In recent years, the adoption of digital technologies in precision agriculture has been adjusting the ways that farmers treat crops and manage fields.

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Europe’s agri sector is in the middle of a shakedown. Caught between a rock and a hard place, farmers are taking heat for the climate crisis, trying to keep their heads above flood water, deal with extreme weather events, and keep pace with changes in consumer demand.