In a campaign dubbed EatLessMeat, the organization notes that rapid population growth has led to an increase in demand for meat globally leading to suffering of animals in farms and climate change.
The Eatlessmeat campaign aims to raise awareness about the negative impacts of high meat consumption amidst rising population, drastic climate changes and poor human health and intensification of animal farming.
Speaking at the event launch, Dr, Victor Yamo, the Food systems Campaign Manager at World Animal Protection singled out intensive animal farming as the biggest contributors of animal suffering, deteriorating human health and climate damage.
“Over 50 billion farm animals are factory farmed every year, with around two in every three animals raised in intensive systems that prioritize production over welfare and health. This approach to farming places a heavy burden on precious resources, such as grain-based feed, water, energy, and medication, and contributes to a range of issues, including environmental pollution, climate change, biodiversity loss, disease, and food insecurity.” He said.
"Factory farming is not just bad for animals, it's dangerous, unfair, and dirty, with significant impacts on human health and the environment," said Dr. Victor Yamo, the Farming Campaigns Manager at World Animal Protection. "By promoting the #EatLessMeat campaign, we are encouraging people to make informed choices about their diet and reduce their demand for factory-farmed animal products."
To #EatLessMeat, World Animal Protection recommends taking several steps, such as identifying a meat-free day, swapping regular meat dishes with delicious meat-free alternatives, reducing meat portion on your plate and talking to a nutritionist for advice on meat-free protein alternatives. Individuals can also pledge to #EatLessMeat on the campaign page www.worldanimalprotection.or.ke/EatLessMeat and encourage your family and friends to act too.
Why you should #EatLessMeat?
i. For Animals
The market forces are always driven by demand and supply. By consuming less meat, there is a reduced demand which eases the pressure of producers turning to intensive factory farming to supply animal products. This directly translates to an improved lifestyle for farmed animals.
ii. For Better Human Health
Excessive meat consumption contributes to malnutrition in all its forms including obesity (leading to noncommunicable diseases). Factory farms that supply meat are characterized by substandard husbandry practices and poor animal welfare, leading to the increased use of antimicrobials which can spill over to humans through meat.
consumed and are connected to the emergence of AMR (Antimicrobial Resistance) and a range of zoonotic pathogens.
iii. For the Planet
Intensive animal farming is the biggest contributor to climate change, which is the
world’s biggest threat. Livestock production contributes to more greenhouse gas emissions than all forms of transport combined.
Deforestation is the second-largest driver of global warming. Reducing the demand for livestock products can reduce the need for destructive deforestation and mitigate its climate repercussions.
About World Animal Protection
World Animal Protection is a global animal welfare organization with over 55 years of experience working to improve the lives of animals around the world. The organization's vision is a world where animals live free from suffering, and its mission is to end animal cruelty and achieve lasting change for animals. World Animal Protection operates in over 50 countries and works with local communities, governments, and businesses to promote animal welfare.
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