Frugal Bottle – a new bottle made from 94% recycled paperboard – believes it can shake up the wine and spirits category by challenging the traditional dependence on glass bottles.
Its key selling point is sustainability: the Frugal Bottle has a carbon footprint that is up to 84% lower than a glass bottle; a water footprint four times lower than glass; and each bottle is up to ve times lighter than glass.
The bottle can be recycled by separating the plastic food-grade liner from the paper bottle and put them in respective recycling bins. Alternatively, the whole bottle can be put in the paper recycling bin and the liner will be separated in the paper re-pulping process.
It uses less plastic than a plastic bottle. The Frugal Bottle uses up to 77% less plastic: coming in at 15g compared to a 64g bottle made from 100% recycled plastic. Recycled paperboard allows for 360-degree branding across the bottle.
The Frugal Bottle can be produced by wine and spirit producers at their bottling facility, offers freedom on design and print, is more cost effective to transport with a reduced carbon footprint.
Working out of its engineering innovation centre in Ipswich, Frugalpac has already launched the Frugal Cup: the world’s only recyclable coffee cup made from recycled paper. This is currently being used in independent coffee shops across the UK, including institutions such as the London School of Economics. All its products are made from at least 90% recycled paper, and the company sees the potential to keep expanding its range: it is due to launch a range of other products including a Frugal Pot for products such as a noodles, porridge, yoghurt and ice cream.
Cantina Goccia – an Italian winery based in Umbria – is using the Frugal Bottle with its 3Q brand: un unwooded Sangiovese red with a hint of Merlot and Cabernet Sauvignon. Owner Ceri Parke believes the new bottle can be a ‘game-changer’ for the wine industry: taking it in a more sustainable direction.
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